Value (Data in highlight).

This feature is the purpose of Big Data technology. This view is well expressed by the International Data Corporation when saying that Big Data architectures are: “designed to economically extract value from very large volumes of a wide variety of data, by enabling high-velocity capture, discovery, and/or analysis”.

This value falls into two categories: analytical use (replacing/supporting human decision, discovering needs, segmenting populations to customize actions) and enabling new business models, products and services.

User can run certain queries against the data stored and thus can deduct important results from the filtered data obtained and can also rank it according to the dimensions they require. These reports help these people to find the business trends according to which they can change their strategies.